LaJobi Introduces the Mayfair Collection for Babi Italia

Elegance meets Functionality in the Nursery

CRANBURY, New Jersey; February 2, 2012 — LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant furniture, today announced the introduction of the Mayfair Collection for Babi Italia, to be available exclusively at Babies R Us.

This collection takes the popular look of traditional styling and adds some transitional design elements to provide an updated look worthy of heirloom keepsakes.

The Mayfair Collection will be featured in two popular finishes. For those looking for the traditional dark finish, Blackberry is a more modern take on the traditional Espresso and Cherry finishes. For those wanting a lighter finish, the new Oyster Shell finish offers a beautiful Cream undertone with Chocolate glaze giving the appearance of Country French and Tuscan designs.

The Collection includes three beautifully styled cribs that offer design appeal for many décor styles. The first Convertible Crib is a more traditional look with a curved headboard and elegantly curved footboard posts with fluted detail. The second Convertible Crib is more transitional in look with a simple linear line in the headboard and raised panel accent. The Convertible Crib features easy assembly and a 3 position mattress support. This crib easily converts to a toddler/day bed and full-size bed. Guard rail and bed rails are sold separately. Our Classic Crib design features stationary side rails for a safe sleeping environment for baby. It converts from a crib to a toddler bed and a day bed.

Also available in the collection in both finishes are beautifully appointed case goods with ample storage. The Double Dresser features 7 drawers, 3 of which are perfect for little items such as onsies and socks. The Double Dresser can be used as a changing surface with the addition of a Serta Contour Pad. In addition, there is a Hutch/Bookcase that can be attached to the Double Dresser for storage of display items or can be used on the floor as a bookcase.

Also available in the collection is a tall 6 Drawer Dresser for additional storage as well as a Nightstand which is perfect next to the glider and transitions easily into a children's room when the crib is converted to a full bed.

All drawers feature a generous 5 piece wooden drawer box construction with dovetailed joints, ball bearing drawer guides and oval metal drawer pulls in an oil-rubbed bronze finish.

"The details and fine craftsmanship of the Mayfair collection make it really stand out in store and at home," said Barbara Rogers, director of LaJobi's Inspired Brands. "The collection has a high end look, with every detail carefully considered to be as functional as it is beautiful. From a hutch that can be used as a free-standing bookcase or convert to hold a flat-screen TV, to wire-cable access holes and oil-rubbed bronze drawer pulls, we are really excited about this wonderful new collection and the great value it offers consumers."

The collection is now available exclusively at Babies R Us and retails for $249.99-599.99.

About LaJobi Inc.
LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID).

LaJobi is known for commitment and uncompromising dedication to top-quality workmanship, design, service and innovation. The company manufactures markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recognized as a Consumer's Digest Best Buy. LaJobi is continually recognized for industry leadership, having earned recent awards for Shipping, Service and Value from the Baby Furniture Plus Association and a Reviewers Choice Award from Buzzillions.

LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout North and South America and the Caribbean as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. Kid Brands, Inc., which acquired LaJobi in April of 2008, is composed of 4 wholly-owned subsidiaries. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848. Join the conversation at www.InspiredNursery.com, www.Facebook.com/InspiredNursery and www.Twitter.com/InspiredNursery.

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