Babi Italia by LaJobi, Inc. Wins the Buzzillions® Reviewers' Choice™ Award for Best Overall Lifestyle Crib & Combo for First Time Parents

Consumers Nationwide Select the Eastside Lifestyle™ Crib and Combo as the Best of 2008 via Reviews on Buzzillions.com -- Babi Italia’s Pinehurst Lifetstyle™ Crib Also Named Finalist

Cranbury, NJ; April 12, 2009 – Babi Italia by LaJobi, Inc., the designer, manufacturer and distributor of leading brands of juvenile furniture, today announced it's Eastside Collection was honored as the 2008 Buzzillions Reviewer's Choice™ Award Winner for best overall Lifestyle crib and combo. Finalist of the award, Babi Italia’s Pinehurst Lifestyle Crib, was also cited as being among the very best in its category. Winners of the Buzzillions Reviewers' Choice Awards are selected based on the opinions of real consumers who have purchased and used the product and posted their reviews on Buzzillions.com (www.buzzillions.com), the Web's premier hub for customer reviews.

Buzzillions.com is the only product review site that categorizes its reviews by "user personality", enabling consumers to get ratings and reviews from people just like them. In the case of the Babi Italia Eastside Collection, the award was determined based on reviews specifically from consumers across the U.S.

"The opinion that matters most to us is that of our customers," said Barbara Rogers, who heads marketing for LaJobi. "We are particularly proud to receive the Buzzillions Reviewers' Choice Award as it is wholly based on the feedback of those who have experienced our products first hand. Our LaJobi innovation team has a front row seat when it comes to identifying trends and translating them into reality for today's parents who know exactly what they want in the nursery." The Eastside Lifestyle™ Crib from Babi Italia converts to a toddler, day and full size bed and features a front dual leg design that ensures the easy and sturdy conversion. The Eastside Combo coordinates perfectly with the Lifestyle™ crib, which comes in a rich classic cherry color (cinnamon and classic white available in August). Three large drawers and an adjustable shelf offer plenty of room for all your storage needs. And with a manufacturers' suggested retail price of $429.99 for the crib and $529.99 for the combo it's also a smart economical choice.

Inspired by antiques and family heirlooms, the craftsmanship of noted finalist, Babi Italia's Pinehurst Lifestyle Crib, was built with the intention to be passed on to the next generation. Made of hardwoods and select veneers, this piece is constructed for not only beauty, but for durability. Available in natural, espresso and tea stain hues, the four in one crib retails for $429.99. Both The Eastside Collection and Pinehurst Lifestyle Crib can be found online at www. babiesrus.com or by visiting any Babies R Us store nationally.

"Most product awards are judged by a small group of industry experts," said Andy Chen, CEO of Buzzillions. "The Buzzillions Reviewers' Choice Awards are unique in that they are judged by the people, for the people. It speaks volumes for Babi Italia by LaJobi to be recognized by the toughest judges of all – their customers." For a full list of winners visit Buzzillions Reviewers' Choice Award Announcement

About LaJobi, Inc.
LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID).

LaJobi is known for commitment and uncompromising dedication to top-quality workmanship, design, service and innovation. The company manufactures markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recognized as a Consumer's Digest Best Buy. LaJobi is continually recognized for industry leadership, having earned recent awards for Shipping, Service and Value from the Baby Furniture Plus Association and a Reviewers Choice Award from Buzzillions.

LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout North and South America and the Caribbean as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. Kid Brands, Inc., which acquired LaJobi in April of 2008, is composed of 4 wholly-owned subsidiaries. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or 888-266-2848.

About the Buzzillions® Reviewers' Choice™ Awards
Buzzillions Reviewers’ Choice Awards are selected utilizing a special algorithm that ranks products reviewed by consumers in the calendar year of 2008. This algorithm incorporates star ratings, number of reviews and the reliability of the reviewers (reviews by "Verified Buyers" are given more weight). The #1-ranked product is awarded "Reviewers’ Choice Winner" status. The #2 - #5-ranked products are awarded "Reviewers' Choice Finalist" status. Buzzillions.com, which has nearly five million reviews, is a one-stop product research site for consumers, providing reviews and recommendations from real product users for more than 700,000 products in thousands of categories, including consumer electronics, apparel, sporting goods, health & beauty and home & garden.

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